Ad-hoc competitive intelligence using Google searches, newsletters, industry blogs, and word of mouth. The default approach for most sales teams - until they realize how much it actually costs.
We've all been there - Googling competitors at 11pm before a big call, hoping to find something useful before you run out of coffee.
Rival Radar Price
$49/month
Manual Research Price
Free (but 10+ hrs/week in labor)
Rival Radar Setup
60 seconds
Manual Research Setup
N/A - it's just Googling
Manual research doesn't show up on any invoice - but it's one of the most expensive line items on your P&L.
10+ hrs
Per rep per week spent Googling competitors instead of selling
$3,000+
Monthly hidden labor cost per rep at loaded rates
40%
Of competitive deals lost when reps lack structured intel
| Feature | Rival Radar | Manual Research |
|---|---|---|
| AI-generated battle cards | ||
| Objection handlers | ||
| Talk tracks | ||
| Landmine questions | ||
| Competitor monitoring | Manual only | |
| Win/Loss tracking | ||
| Sales coaching AI | ||
| PDF export | ||
| Team sharing | Copy-paste | |
| Self-serve signup | N/A | |
| No implementation required | ||
| Monthly billing | N/A | |
| Instant time to value | ||
| CRM integration |
$49/month
Starts at $49/month (Recon) or $470/year. No demos or sales calls required.
"Free"
No software cost - but your reps spend 10+ hours per week Googling competitors, reading newsletters, and piecing together intel. At $75/hr loaded cost, that's $3,000+/month in hidden labor.
60 seconds
Sign up, enter a competitor, and get a complete battle card with objection handlers, talk tracks, and landmine questions. Done.
10+ hrs/week
Open Google. Search. Read. Copy. Paste. Organize. Share. Repeat. Forever. And it's already stale by the time you're done.
Rival Radar generates structured battle cards in 60 seconds - manual research produces scattered notes across browser tabs
Rival Radar costs $49/month - manual research costs $3,000+/month in hidden labor and lost deals
Rival Radar keeps intel fresh automatically - manual research is stale by the time you share it
Rival Radar ensures every rep has the same intel - manual research means every rep has a different (incomplete) picture
Rival Radar includes AI sales coaching - manual research leaves reps to figure it out on their own
We've all been there - Googling competitors at 11pm before a big call, frantically copy-pasting into a doc that nobody else will ever see. Manual research feels free, but it's the most expensive option when you count the hours wasted and deals lost. Rival Radar gives your whole team structured, AI-generated competitive intelligence for less than the cost of one hour of manual research per month.
Manual research is acceptable for:
Solo founders or very early-stage teams (<3 people) who only compete against 1-2 known competitors and have time to spare. Everyone else outgrows it fast.
Generate your first AI-powered battle card in 60 seconds. Replace hours of manual research with instant competitive intelligence.
Try Rival Radar Free