Battle cards and competitive intelligence managed in Google Sheets, Notion, Confluence, or Word docs. A step up from pure Googling - but a maintenance nightmare that goes stale the moment you hit save.
You spent 3 weeks building the perfect battle card spreadsheet. Your reps used it once. Sound familiar?
Rival Radar Price
$49/month
Spreadsheets & Docs Price
Free (but $2,000-5,000/mo in hidden labor)
Rival Radar Setup
60 seconds
Spreadsheets & Docs Setup
Weeks of manual setup, then constant maintenance
Every company has one: a beautifully formatted Google Sheet or Notion doc that took weeks to build and that nobody opens anymore. Here's what it actually costs.
20-40 hrs
Per month of PMM time to maintain battle cards across competitors
72 hrs
Average time before a spreadsheet battle card is outdated
15%
Of reps who actually reference spreadsheet battle cards before calls
| Feature | Rival Radar | Spreadsheets & Docs |
|---|---|---|
| AI-generated battle cards | ||
| Objection handlers | Manual only | |
| Talk tracks | Manual only | |
| Landmine questions | ||
| Competitor monitoring | ||
| Win/Loss tracking | Manual only | |
| Sales coaching AI | ||
| PDF export | ||
| Team sharing | ||
| Self-serve signup | N/A | |
| No implementation required | ||
| Monthly billing | N/A | |
| Instant time to value | ||
| CRM integration |
$49/month
Starts at $49/month (Recon) or $470/year. No demos or sales calls required.
"Free"
The tools are free or cheap - but someone has to build, maintain, and update every battle card manually. That's 20-40 hours/month of PMM or enablement time at $100-150/hr loaded cost.
60 seconds
Sign up, enter a competitor, get a complete battle card with objection handlers and talk tracks. Share with your team instantly.
Weeks
Build the template. Research each competitor. Write the content. Format it. Share it. Watch it go stale. Update it. Repeat forever.
Rival Radar generates battle cards with AI in 60 seconds - spreadsheets require days of manual writing per competitor
Rival Radar auto-updates competitive intel - spreadsheets go stale the moment you save
Rival Radar costs $49/month - maintaining spreadsheet battle cards costs $2,000-5,000/month in labor
Rival Radar includes AI sales coaching and objection handlers - spreadsheets are static text that can't adapt to a live conversation
Rival Radar shows adoption analytics - you'll never know if anyone actually opened that Google Doc
Spreadsheet battle cards are where good competitive intelligence goes to die. Someone spends weeks building them, they're outdated within days, and your reps still wing it on calls because the doc is too long, too stale, or too hard to find. Rival Radar replaces the entire spreadsheet workflow with AI-generated, always-current battle cards that your reps will actually use - for less than the cost of one hour of manual maintenance per month.
Spreadsheets are acceptable for:
Teams that need a quick, free starting point and have a dedicated PMM with 20+ hours/month to maintain battle cards manually. Works until you have more than 3-4 competitors or more than 10 reps.
Stop spending weeks building spreadsheets that go stale in days. Get AI-generated battle cards that are always current - in 60 seconds.
Try Rival Radar Free